Research On The Development Of Rural Tourism Resources Based On The Theory Of Tourist Behavior

Rural tourism is an important part of rural development and development of tourism industry in China. It played a positive role in solving "three rural" problem effectively, coordinating urban and rural development and promoting transformation and upgrading of tourism. The development of rural tourism has become an important key in taking advantage of the country’s unique natural and cultural resources and ecological environment effectively in order to develop the rural economy and agricultural mode change. Baoying is an important county in Yangzhou, rural tourism resources is rich in its variety, high quality and tremendous potential for development, but the development of rural tourism resources is lagging behind, and in this area about the research of Baoying County is very little. This study of Baoying on giving full play to the unique advantages of rural tourism, exploitation of rural tourism products, improve core competitiveness of Baoying County tourism has a positive role in promoting.Based on the consolidation of County rural tourism resources development of research results and ideas. Meanwhile, through fact-finding tours in Baoying County, counting the rural tourism resources, conducting a questionnaire survey on rural tourist and communicating with the head of Government of Baoying, Tourism Administration in order to get some information about the situation of development of rural tourism resources. By using a combination of qualitative and quantitative methods of analysis to analyze and explore the rural tourism resources development in Baoying County.Based on the study of rural tourism and rural tourism resources exploitation, to take Baoying County for an example, analyzing the environmental basis of rural tourism development, rural tourism resources system and the special tourism resources, and evaluating its situation. Based on the theory of Tourist Behavior to study the rural tourist. Taking structure features, travel motivation,tourism decision, tourism consumption and tourism satisfaction of rural tourism as a clue, summing up the features of rural tourism. Combined the resources status with the market research, analyzing the problems of rural tourism development in Baoying County. Such as the distortion of rural planning logic, the slow of rural tourism products, the weakness of rural tourism market and marketing and the lack of service management.The rural tourism development in Baoying County should persist in combining resources with market demands, integrate the rural tourism resources. According to the local conditions, planning scientifically, upgrading the existing rural tourism products, enriching the content of rural tourism products, integrating the elements of experience and unique rural culture. Meanwhile, develop the protection mechanisms of rural tourism market. Specifically, positioning market effectively, optimizing the marketing system to strengthen Internet marketing, building the quality of service and management system to enhance the quality of facilities and services, and the tourism environment, building the scientific tourism personnel to improve service levels, handling the relationship between ecological protection and rational development of rural tourism correctly. Rooted in the market of Yangzhou and Jiangsu Province, strengthening market promotion, to further expand the scope of rural tourist source, and strive to become important tourism destination in the province.