Study On The Development Of Flower Industry In Lintao Country Based On Diamond Model

At present,the flower consumption has more than 250 billion dollars in the world,countries with the foundation and strength,such as the Netherlands,Kenya,Colombia,Israel and so on have formulated the corresponding supporting policies,accelerate the development of flower industry.China is one of the richest countries in the world with wild flower resources and garden plants.Far before words appeared in our country,people with the development of agriculture with flowers,when the formation of flower culture in tang dynasty to become the one big characteristic of Chinese flower culture and appreciate and affecting people's lives so far.Nowadays,people's appreciation of flowers is multi-layered,and it is not only used to beautify the environment in life,but also to express feelings with it.The connotation of flower culture has laid a profound cultural foundation for the development of Chinese flower industry.Based on this,the research of regional and regional flower industry is the main keynote of this paper.This paper analyzes the current situation and problems of the flower industry in lintao county,and analyzes it from three parts in the research process.The first part through the research both at home and abroad,combining the theory of consumer choice,comparative advantage theory and industrial organization structure theory from the perspective of theory analysis of the prospect of the development of flower industry at home and abroad.Using foreign research methods to study the domestic flower industry structure;The second part analyzes the development of flower industry in lintao county.In the last two years,the development and sales of flower industry in lintao county increased significantly,among which the sales of green flower seedlings were up to 53.2 percent.The planting area of the fresh cut flowers is the largest,the planting area is more than 50%.Combined with the diamond model,through the production elements,demand conditions,related and supporting enterprise,government and enterprise strategy,structure and competition,opportunity,six aspects of lintao flower industry were analyzed,and the analysis shows that,with reference to international and domestic flowers demand,lintao flower industrystrategic adjustment will help lintao flower industry to further expand the market and optimize the market structure;The third part mainly aimed at lintao flower industry analysis of existing problems and puts forward corresponding Suggestions,there are flower products such as higher cost the radiating and driving ability is weak,leading enterprises,low degree of commercialization,flower production structure of a single,small market development efforts.Combining with the current problems in flower industry,put forward to optimize lintao flower industry policy Suggestions,such as flower of science and technology,brand quality strategy,optimize the industrial structure,strengthen the functions of the government,support leading enterprises and so on.