The Development Strategy Of The CCC Group Futain Market

Yiwu,located in the central part of Zhejiang,is famous for its small commodities all over the world,with the world's largest small commodity wholesale market.The China Commodity City Group(CCC)group Futian Market was reconstructed through several times of movings and expansions from street market since1980 s,then developed into the fifth generation of the small commodity market in Yiwu,with great variety of goods.CCC group is the head office of Futian market Management Company.In recent years by the international economic downturn,the appreciation of the renminbi,the vigorous development of domestic electricity business,rising labor costs and other factors,complied with the rise of the domestic and international market,Turnover of Futian market has slowed down,and the market development lacks of driving force.Many dealers think that it is increasingly difficult to do business with the thinner profit.Now Futian market is facing unprecedented development bottlenecks.To find out the current difficulties and problems in the development of the market,we have conducted a questionnaire survey and analysis of the market dealers,at the same time using the SWOT matrix,PEST analysis model to analyze external opportunities and threats,internal advantages and disadvantages,and give overall analysis including political,economic and social environment,science and technology.Then we find out crucial reasons for the current situation.According to the surveys and the conclusions,combining with the actual conditions of Futian market and the state "The Belt and Road" development strategy,on the basis of adapting to the development of electronic commerce,making full use of Zhejiang's tourism resources,we put forward some development strategies including "the online and offline","the development of tourism shopping","the implementation of brand strategy","integration of Belt and Road Initiative" and so on,and elaborate on the implementation strategy.