The Research Of Marketing Innovation Of Ecological Agricultural Products In Dalian TZ Company

Since the reform and opening up,China's economic development and social progress have been unparalleled,but environmental problems have also been highlighted.The construction of ecological civilization is related to the well-being of the people,the future of the nation.On the one hand,the country pays more and more attention to ecological livability and green development,and creates a new pattern of harmonious and symbiotic development between man and nature.On the other hand,people pay more and more attention to food safety and environmental issues.Chinese residents are more and more inclined to consume green agricultural products,ecological agricultural products are facing a very large space for development.In 2018,the competition of eco-agricultural products related enterprises is increasingly intensified.It is very important to establish an effective marketing model suitable for the market environment on the basis of Dalian market,whether TZ Company can continue to develop brand characteristic ecological agricultural products.However,the current academic research on the marketing of ecological agricultural products has little research on the marketing innovation of upstream supply chain production base,which makes this research have certain reference value.On the basis of a comprehensive review of the related theories of agricultural products marketing at home and abroad,this paper analyzes the ecological agricultural products of TZ Company,and puts forward several strategies of innovation in the marketing of ecological agricultural products of TZ Company.It is beneficial to the brand promotion of enterprises to adapt to the globalization of industry competition and cross-border competition,to enhance the competitiveness of enterprise ecological agricultural products brand,but also to provide a reference for the marketing strategy innovation of other ecological agricultural products enterprises.