| The Hotel Inn is very important in the tourism industry of Chiang Mai in Thailand.The scenery of Chiang Mai is beautiful,the historic sites are numerous and the business is prosperous,it is the famous summer resort in Southeast Asia,and the development of the hostel is also mature.How to better accommodate the development and marketing needs of Chiang Mai's tourist industry is the starting point of this paper.By using the marketing theory of 6C specialty,this paper analyzes the marketing status,existing problems,optimization strategies and implementation of the micro House Inn,so as to promote the good market performance of the micro House Inn.Chiang Mai micro Inn has a unique Thailand customs,culture,and humanities as the breakthrough and entry point for the operation and management.In the market marketing,through the construction of the online sales platform,provide different customer needs of the room and service,the implementation of experience marketing strategy,to achieve a good occupancy rate.At present,the biggest threat to the Chiang Mai micro economy lies in the change of policy.Because of its small size and low capital,it has low risk resistance,and the variable policy of the Thailand government has brought business risks.The micro House Inn belongs to the accommodation service industry.It uses 6C marketing theory in its marketing research,and analyzes the marketing environment of the inn with PEST analysis,Potter five force model and SWOT analysis method.It is believed that the rapid development of Chiang Mai tourism in Thailand is the basic condition for the development of the micro House Inn,but the scale of the inn is small.The existing problems are the factors that restrict the marketing of inn.Based on this,this paper thinks that we can use 6C professional marketing concept to put forward marketing strategy optimization and implementation measures.As a tourist group with tourist accommodation demand and tourism experience demand,the mini Inn can effectively reduce the cost of the inn,money and time on the basis of the target customers,control the cost of accommodation consumption,analyze the marketing environment in depth,grasp and adapt to the market change,and improve the customers.To improve the market responsiveness,improve the convenience of the whole process of the inn marketing service,realize the convenience of tourist accommodation,enhance the convenience of the inn,attach importance to the interactive communication with the tourists,understand the customer's needs in time,meet the needs of the customers,strengthen the cooperation with the E-commerce service providers,and continuously improve the continuous drainage and acquisition of various channels.Click to improve the conversion rate of channel promotion.The implementation of 6C professional marketing strategy optimized by micro hotel is inseparable from the relevant safeguards.That is to say,we should transform the design of the hotel's hardware and software environment,add the service of the inn attendant and build the information platform of the inn,so that the marketing of the inn can be carried out smoothly.The practical significance of this paper is to study the marketing of Chiang Mai micro House Inn,to improve its efficiency in the marketing work,to enhance the market competitiveness,to survive and develop in the residential market and to open up new ideas for the marketing of the inn. |
