Research On The Evaluation Of Private Express Enterprise Competitiveness Based On AHP/SWOT

With the rapid rise and development of e-commerce and online shopping,along with the high speed development of our country economy,business letters are growing more and more,express has become an indispensable service in our daily life and working field,increasing at a speed of more than 50% a year,express delivery business has become one of the fastest growing industry in emerging industry in China,and will have greater prospects in the future for the increasing market demand.Private Courier enterprise occupies the market dominant position after years of development,the market share has increased from 36% to 36%.However,the private Courier enterprise has a very high complaint rate,backward management mechanism,ignorance of service quality,and few attention to the development of enterprises' competence thus have caused a lot of private Courier enterprise very weak competitiveness.,therefore,in this paper,the private Courier enterprise competitiveness problems are studied,in order to help the private express enterprise to make a detailed analysis of their own strength,to find the competition strategy matching their own position,and enhance their competitive strength.This article,through the study of enterprise competitiveness,express delivery enterprise competitiveness,competitiveness analysis method,etc,makes a summarized analysis of the development situation of private Courier enterprise in our country.On the basis of the improvement of existing analysis method of competitiveness,this paper builds a competitiveness analysis model for private Courier enterprise basing on AHP/SWOT,adds the SWOT factors with quantitative steps on the basis of qualitative analysis,making all the strategic factors of the SWOT model appear in the form of intuitive figures;and at the same time innovative combines the analytic hierarchy process(ahp),which is used to determine index weight value,together with the combination of qualitative analysis and quantitative analysis to promote the scientificity and the accuracy of the analysis.;and this paper selected S.F.Express for empirical analysis.