Research On Integrating Resource Of Private Courier Enterprise

Along with the rapid economic development and the market demand is expanding andmakes our industry has made the prosperity and development of express, to express thedevelopment of private enterprise to bring the opportunity. But in the current marketenvironment of express, in the face of the entry of foreign express and the double pressure ofstate-owned courier enterprise, development and expansion of the private courier enterpriseface significant bottleneck in the development. The express industry from the whole, theprivate courier enterprise is small in scale, service is poor and weak competitivenesscharacteristics, its development is still in the initial stage. Therefore, in order to promote thedevelopment of China’s private courier enterprise, enhance their core competitiveness,resource integration will be the only way of private courier enterprises to choose.The express in the increasingly fierce competition in the market, this article with China’sprivate courier enterprise’s development present situation and development trend, firstproposed private courier influence enterprise development is the main problem servicemanagement system, construction of information network and logistics system is not perfectand so on; And then based on the private courier enterprise resource integration of thestrategic target, Uses the enterprise resources relevant to the integration of theory expoundedprivate courier enterprise resource integration of reason and choose to SCP paradigm, the useof "market structure, behavior, performance" of the relationship between the private courierenterprise resource integration as the theory basis; Finally using SWOT-CLPV matrixanalysis in different market situation of the private enterprise’s own pros and express thethreat of competition in the external environment under the influence of the interactionbetween the internal and external resources integration to illustrate the importance ofenterprise.From integration, to optimize the courier enterprise perspective, this paper discusses theinternal and external resources private courier enterprise resource integration realizationmechanism and path, and from the point of view of market dynamic proposed private courier enterprise competitive environment based on comprehensive coordination of resourcesintegration mode. In the resource integration process separately from private courierenterprise internal and external resources integration perspective, discussed the private courierenterprise based on the comprehensive coordination of resources integration model of thespecific method of internal and external private courier enterprise resources integrationprocess of unity of resource integration. In private courier within the enterprise of humanresources in the process of integration, the paper presents the enterprise target and personalgoal orthogonal decomposition model. In private enterprise external resources to expressintegration process, and based on the alliance of private courier between enterprise and thecoordination of resources integration mechanism. Finally, put forward the correspondingpolicies and suggestions.