Foxconn Development Strategy Research

Nowadays, several giant global IT industry completes the final part of its production through the foundry business. Foxconn is a typical representative of this electronic foundry industry. With the outbreak of financial crisis on2008, the foundry industry as well as Foxconn faces the winter. The thesis analyzes the foundry business environment and Foxconn’s position and advantage in the industry by analyzing the current international and domestic economic environment, study its future continuous and health development strategy and provide constructive advice on the foundry business development strategy.The thesis discusses the development strategy as Foxcoon as research object, based on the information and practical work, by understanding the relevant parties, utilizing some enterprise development strategy and economy management theories and SWOT analysis techniques. It analyzes the current economic, political, industry and other macro environment by introducing the background, development process and the status of Foxconn.It makes a conclusion about its core competitiveness, fast delivery and vertical integration through internal environment analysis. Through the analysis and evaluation of the external environment, it concludes that Foxconn would not have cost advantage and the uncertainty about orders from customers has increased. Base on the status and the company development strategy theory, the thesis provides some constructive recommendations, on how to enhance Foxconn’s leadership in the foundry industry, as well as strategic transformation on OEM basis to get better profits for development of brand strategy, so as to maintain a sustained and healthy development of enterprises.In the thesis, the conclusion of the strategic transformation of the foundry industry has a positive reference value. It can provide constructive suggestions for the company’s restructuring.