Research On The Merger Risk Identification And Prevention Of Internet Company

In the current market economy environment,corporate mergers,as a high-level form of capital operation,are intensifying.However,corporate mergers are a double-edged sword,with benefits and risks coexisting.This article adopts a literature research method combined with actual cases and other research methods,and takes the example of the merger of Uber China as an example to analyze the risks and measures for the merger of Internet companies.In the risk identification,a piecewise analysis method is used to select risks and information asymmetry risks from the pre-merger strategic layout and merger objectives;valuation risks,payment risks,and legal risks in the merger;business integration risks and human resources integration after the merger.Risk identification and analysis are conducted in three aspects: risk and cultural integration risk,and on this basis,targeted measures are put forward for risk control.The main research contents of this article include the following three aspects: First,the background,research purpose and significance,current research status,research methods and content,and possible innovations of this paper are described;the merger,merger risks,Internet companies,Internet The consolidation of theoretical risk points related to corporate merger risk and risk identification and in-depth analysis,laying down the theoretical framework required for this paper.Secondly,UMD China was incorporated as a concrete case by DDT,and analyzed the financial status,risk identification and risk prevention and control measures before,during and after the merger to explore the risk identification and prevention and control of DDT travel in the process of merger.Deficiencies and propose targeted improvements.Finally,from the perspective of formulating merger strategies,selecting target company,appropriate payment instruments,and focusing on the consolidation of the later stages of the merger,we propose measures to enhance the risk of Internet mergers and provide reference for other Internet companies in China that are preparing for merger activities.In this paper,the analysis of the risk identification and prevention and control of Internet companies' mergers is carried out with the example of Dribbling Uber.The following conclusions are drawn: First,under the modern economic environment,the merger activity is a key measure for Internet companies to optimize the allocation of resources and enhance their core competitiveness.It is a complicated and cumbersome mode of operation.Secondly,the recognition of merger risk is an important link for Internet companies to ensure the success of the merger.Following the life cycle theory to effectively screen and judge the pre-merger,post-merger and post-merger merger risks will help the merger's expected strategic goals.Third,merger risk identification is a prerequisite for follow-up risk management and control.In particular,the assessment and early warning of risk in the strategy formulation stage will directly affect the subsequent merger implementation and integration effects.