Research On The Marketing Strategy Of Seven Days Hotel In Shijiazhuang Railway Station

In recent years,the process of urbanization continues to accelerate in China,the market economy has also been rapid development,with the city's business activities and tourism development,the hotel industry has shown a trend of rapid growth,especially the economy chain hotel industry in society Diversified development today plays an increasingly important role,imperceptibly play an irreplaceable role in people's daily lives.At the same time,economy hotel also faces some very realistic problems in the process of its development,and these problems are difficult to meet the rapid development of market demand,how to use marketing strategies to break the bottleneck of development,enhance the economy hotel The development of the advantages of the hotel is crucial.This article takes 7 days hotel in Shijiazhuang Railway Station as research object,analyzes its existing marketing problems in terms of product,price,channel and marketing.The dissertation discusses the basic theory of marketing strategy,compares the domestic and international hotel marketing strategies,analyzes the macroscopic marketing environment and micro-marketing environment in which the hotel is located,and combines the marketing status and problems of the hotel,analyzes the seven-day Shijiazhuang Railway Station Store Carried out the SWOT analysis,put forward the hotel's overall marketing strategy,marketing objectives,determine the hotel's market segments,market positioning,from the competition analysis,the 7-day hotel Shijiazhuang Railway Station was obviously in a more unfavorable competitive position,In order to achieve long-term and stable development,we must effectively solve the marketing problem of the hotel.Based on this,we propose a marketing strategy that suits the actual situation of the hotel and propose the implementation of the relevant marketing strategy.