The Reseach On The Trade Influence By The Development Of China's Cross-border E-commerce Platform

With the rapid development of Internet information technology,a new business model based on Internet platform is constantly generated.From jack ma's creation to alibaba,to taobao,jingdong,Vipshop and other e-commerce platforms have sprung up rapidly.At the same time,cross-border e-commerce,as one of the important branches of e-commerce,has formed a large transaction scale and industrial cluster through more than ten years' development.On the background of the trade becoming increasingly serious at home and abroad,cross-border e-commerce platform give full play to the advantages of the new "Trade Intermediary",has become a new promote for transformation and upgrading of China's foreign trade,and points out the direction for the development of China's foreign trade.However,there are many problems in the development process of cross-border e-commerce platform,which limits its role in promoting international trade.Therefore,there is practical significance in the present moment by analyzing the current situation of the development of cross-border e-commerce platform and its impact to foreign trade in our country,and put forward suggestions for those problems.The paper takes the development of China's cross-border e-commerce platform as the main line.The main research contents are as follows: First,the development status of cross-border e-commerce platforms is summarized by building up a macro understanding respectively from the cross-border e-commerce platform development speed and scale of development,while its operation mode and characteristics.The second is to qualitatively analyze the influence of cross-border e-commerce platform on China's foreign trade,it does promote foreign trade enterprises to form a new virtual agglomeration effect,reduce the threshold of market access for small,improve the trade efficiency of China's foreign trade and the innovation of foreign trade industry.The third is to quantitatively analyze the impact of cross-border e-commerce platform on China's trade by selecting the data of time series,using unit root test and cointegration relationship analysis and error correction model,analyzing the influence degree,and find out that there is a long-term equilibrium relationship between cross-border e-commerce platform and import and export trade.The forth is based on the results of qualitative and quantitative analysis,consider that in the current development process of cross-border e-commerce platform,there are some problems such as the need to improve laws and regulations,the lag of logistics infrastructure,the lack of construction of credit system,and the improving need of customs clearance.Therefore,the government should play a leading role in improving the laws,regulations and supervision system,the cross-border e-commerce platform should enhance integrated service capabilities and supply chain management and control capabilities,and the foreign trade enterprises should strengthen product research and development and establish brand image and so on.