Research On The Optimization Of Marketing Personnel Performance Appraisalaf Shijiazhuang Telecom Branch

With the development of society,the economic globalization has been gradually deepened,the competition between enterprises has gradually deepened,and the enterprise's demand for knowledge and skills has been further intensified.As an enterprise,if you want to get comprehensive development in the competition,human resources management and development,particularly for the marketing personnel of scientific management,more become a kind of important means of competition,and performance appraisal as a main way of marketing personnel effective management,has become a modern enterprise to enhance the core competitiveness of important factor.The operation of the performance appraisal system provides the necessary reference data for the compensation treatment of marketing staff,which makes the management of enterprises more fair and reasonable.But,for the modern enterprise,most enterprises in the marketing personnel performance appraisal aspect,far short of appraisal target,the development of the enterprise and the staff produced a certain limit,therefore,it is necessary for enterprise marketing personnel performance appraisal system to conduct a comprehensive analysis and research.This article takes shijiazhuang telecom branch as an example to study the optimization of its marketing personnel performance appraisal program.Mainly divided into seven parts,the analysis of relevant background and significance of premise,based on the related theory of performance appraisal,to shijiazhuang telecom branch marketing personnel performance appraisal analysis of the status of the investigation.Basic information for marketing personnel,the performance appraisal process and performance appraisal implementation method to investigate,and from the shop assistant,JiXianYuan and different marketing personnel groups,such as home network manager to learn more about shijiazhuang telecom subsidiary company performance appraisal way.Closely together with the present situation of shijiazhuang telecom branch marketing personnel performance appraisal,think that the company exists between the index of performance appraisal is complex,the marketing personnel,imperfect performance evaluation process of conflict of interest,the lack of a sound performance evaluation incentive mechanism and other aspects.The reasons for the problems are analyzed and summarized.The main reasons for the problems are the lack of proper performance appraisal,the inadequate structure of the performance appraisal organization,the lack of perfect incentive mechanism,etc.Specific problems need to befully optimized.According to the marketing personnel performance appraisal principle and purpose,and puts forward the comprehensive performance evaluation method,and finally summed up the marketing personnel performance appraisal of the solution implementation safeguard measures,mainly from the build form a complete set of salary distribution system,build perfect information communication system,strengthening the concept of performance appraisal implementation,establish performance oriented enterprise culture,improve the enterprise internal incentive mechanism and so on several aspects to implement.In order to fully realize the enthusiasm and creativity of the marketing staff,provide dynamic support for the development of enterprises,and further guarantee the improvement of the efficiency of shijiazhuang telecom branch.