Research On The Role Of The Basic Level Government In The Development Of Rural Taobao

The advent of massive data era has brought the global economy into the era of e-commerce,and the development of e-commerce has become the focus of the current government work.At present,China is faced with the problem of deepening supply-side structural reform and the lack of vitality of the real economy.E-commerce takes online and offline,and the Internet drives the development of the real economy and speeds up industrial transformation and upgrading.Especially in rural areas,it is of great significance to developing rural e-commerce.Through rural e-commerce,agricultural transformation and upgrading will be realized,and agricultural products will be transferred from production to quality.As an advance project of e-commerce in rural areas,the rural taobao project has promoted the progress of e-commerce in rural areas,promoted the modernization of agriculture,developed rural backward economy and achieved rural rejuvenation.Local governments should actively docking project land development,with the aid of taobao electric business platform advantage,inspire the local farmers' enthusiasm,nurturing local development atmosphere,to explore the localization of rural electricity development model,out of the local electricity characteristic development road.Under the above content,this article will rural taobao project as the research object,the government intervention theory as the theoretical basis,combined with the neixiang county in henan province rural taobao project development,government role in the development of rural taobao for this paper.Through analysis and research,this paper holds that the government mainly plays the role of policy planning,financial support,market supervision and social service in the progress of rural taobao project.Currently,neixiang county in henan province in the process of rural development projects of taobao,the comprehensive arrangement deployment,powerful propulsion project ground,promote the project profile,provide service infrastructure construction,the introduction of various companies to build "wisdom city",through the government actively play a role in the project development,project achieve good results.However,there are still some shortcomings in the role of government.The department coordination mechanism that has not established overall development;Lack of a complete industrial chain of agricultural products;It is not obvious that the construction effect of e-commerce echelon is not obvious;The government's efforts to coordinate financing are small;Market regulation plays an insufficient role.Aiming at the problem,the author analyzes the causes of the problem: the limitation of government ideology and the lack of understanding;Lack of government development experience;The government lacks a policy assessment mechanism;The current administrative system of the government.With the help of progressive development experience both at home and abroad,we can get some enlightenment: the government's change of thinking is the prerequisite for the development of rural e-commerce.Government policy environment creates macro environment for rural e-commerce development;The government encourages collective participation to promote the diversified development of rural e-commerce subject;The government will provide rural e-commerce related training to farmers.To provide effective Suggestions for the development of the government of rural taobao in rural areas: to do a good job in the development of rural e-commerce in county areas;Improve the management mechanism of e-business;Establish a complete and effective agricultural supply chain;To secure the supply of electric traders;Create a good environment for e-commerce development.