Study On Tourism Development Planning Strategy Of Yun Dou Ancient Town In Qinba Mountainous Area

Tourism plays an important role in promoting social and economic development of tourist destinations.And tourism development is an important guarantee for the sustainable development of ancient towns with good resources endowment in Qinba Mountain areas.Yundou town is located in the hinterland of Qinba Mountain and is a "Chinese historical and cultural town." The ancient town has abundant tourism resources,but examines its tourism development present situation,there are many problems such as development confusion,lack of theme image,market supply and demand is disjointed,the mode pattern is obsolete,the support system lag and so on.Through combing the issues,integrating development ideas,choosing a reasonable development pattern,and proposing tourism development planning strategies,it will promote the tourism development of Yundou town.It also has implications for the tourism development of similar ancient towns in Qinba Mountain.This article first carried out the basic concept analysis,relevant theories,literature review and the study of excellent cases at home and abroad.Then sort out the current situation of Yundou town tourism development.and constructs the evaluation Index system of the tourism development status of the Yundou town based on the tourism power system to assign the weight of the index.Using the method of grading evaluation and quantitative evaluation to quantify the evaluation index,and then obtains the overall score of the tourism development status of the old Yundou town,which belongs to "intermediate".Meanwhile analysis and summarize related issues.Secondly,the article analyzes the factors that affect the tourism development of the old iron town,and determines the theme of the development of the "Ancient Town Ecological Literature Tour",and puts forward the general idea of the tourism development of the old iron town.According to the development idea and the dynamic mechanism analysis of tourism development,the paper constructs four kinds of tourism.This paper attempts to propose a phased model selection strategy for the dominant dynamic development mode,and points out the key path of achieving development thinking and mode.Lastly,based on the above analysis this paper propose the following measures.Through the ancient town tourism core guide and collaborating multidimensional development of industries,products,space,operations,etc,and then on the basis of the protection and control strategy,four strategies are proposed:the strategy of tourism product,the strategy of tourism space layout,the strategy of industrial amalgamation and the strategy of developing operation strategy to guide the tourism development of Yundou town.