Zhujiajiao Ancient Town Tourism Depth Research And Development

Ancient town tourism is in the ascendant in our country. Tourism is the dominant industry in the south water town where possess of rich ancient town resources. The development of the ancient town tourism exalts the local economic level, creates a great deal of job opportunities, meanwhile, drives the development of other related industry such as the transportation, telecommunication, architecture, agriculture and fishing etc. But there are many problems commonly existed, the severe homogeneity of ancient town tourism product, the heavy destruction to the ancient town whole environment because of the tourism planning, the strong commercial atmosphere, and the confused relation between the main stakeholders of ancient town tourism, the disharmonious relations among the planner, the tourist and the local community. All these phenomenon negatively influence the deeply planning and long-term development of the ancient town tourism.This thesis do a case study on Zhujiajiao Ancient Town, practiced otherness research on tourism development of south water and ancient towns, try to conclude the scientific strategy to develop ancient town tourism, and make use of this to supervise the deeply planning of Zhujiajiao Ancient Town tourism.The thesis is consists of 6 parts:The first part outlines the foundation, purpose, theory, method and structure of the research.The second part recognizes the definition of ancient town, then probes into the ancient town distribution in space, types and characteristics of traditional town in China. And the previous researches on the ancient town tourism in China and foreign countries are discussed and analyzed in detail.The third part makes a differentiae research on the tourism development of traditional water town in south of China and points out some development strategies.The fourth part focuses on the case study of Zhujiajiao ancient town tourism. As the main part of the thesis, it analyses the past and present of the tourism development in Zhujiajiao, an ancient town in Shanghai and summarizes the development situation and constraint factors.The fifth part analyzes the opportunity for deeply planning of Zhujiajiao ancient town, then puts forward the principles and the correspondent suggestions and measures according to the problems shown in the case study.Finally the restricted factors and further research of the thesis are discussed briefly.