Study On The Consumption Culture Of Qingshuihe Kazakh National Township In Manasi County,Xinjiang

In the context of economic globalization,a variety of new consumption patterns and consumer products surging with the new consumption culture coexists.The integration of consumption and daily life has become an indispensable element in modern social life.In our country,with the acceleration of the modernization process,the promotion of the western development strategy,the promotion of the "The Belt and Road" concept and the implementation of the strategy of Rural Revitalization,the economic development of the agricultural and pastoral areas of west minority has accelerated in China,and economic development has brought about changes of consumption level,structure and mode of economic development in agricultural and pastoral areas of minorities in China.Due to the influence of globalization and modernization,mass consumption culture began to rise in agricultural and pastoral areas of ethnic minorities in China,and participated in process of cultural "Modernity" construction and economic development in agricultural and pastoral areas of minority directly.As the nomadic people in the western part of China,the consumption of the Kazak people of traditional nomadic society will be influenced by the wave of mass consumption the in the process of modernization and the traditional consumption culture of Kazakh will have an impact on its consumption.The study of consumption culture can help us understand the transformation from traditional culture to modern culture of local minorities.At the same time,it can reveal the life looks of a nation through consumption culture.And also promote the development of local economy and society through proper guidance of production and consumption.The Kazak society is bound to change under the interaction of traditional consumption and modern consumption.This paper takes a Kazakh ethnic township as an example,starting from the perspective of ethnology,using some theories of anthropology,economics and sociology.It first analyze the manifestation of consumer culture from the three levels of material consumption,spiritual consumption and ecological consumption,and then involved in the theory to this paper,through the analysis of the influence of mass consumption culture,the national consumption culture constitute the substantive content implied after the appearance of culture,to study the characteristics of the national culture of consumption,the formation of the reason and consumption culture on the local social development.The intervention of the popular consumption culture promotes the local Kazakh society's development while promoting the transformation of the Kazak's consumption culture.However,it is limited to the lack of capacity of main consumer,the local economy in development of the power shortage and imperfect social system factors.Herdsmen in the process are adapting and inheriting traditional culture and debugging of modern culture to absorb and adapt which are caused by pastoral income gap widening,social differentiation and cultural development imbalance and other social problems.Therefore,we should improve the ability of self-consumption in feasible development through education and training,financial investment,vigorously develop pastoral productivity and the system to provide protection for the overall development of pastoral area.It is the effective way to promote the rational development of the local consumer culture and solve social problems.