Research On The Influence Of Organizational Inertia On Market Knowledge Transfer Effect In Strategic Alliance

With the development of economic,knowledge has gradually become the most valuable strategic resource for enterprises,which can help enterprises overcome their competitors and achieve strategic goals.At the same time,the mode of competition between enterprises is no longer a single opposition.More and more enterprises are beginning to cooperate with other organizations to form strategic alliances to acquire important strategic resources to adapt to the complex and changing environment and to enhance their own competitiveness.Knowledge transfer is a key way for enterprises to acquire new knowledge and integrate their existing knowledge in the process of strategic alliance to cultivate and strengthen competitive advantage.However,management practice shows that the effect of knowledge transfer in strategic alliances is not satisfactory.The phenomenon of "transfer behavior without transfer effect" is very common.what factors will influence the effect of Knowledge transfer? How to carry on the effective knowledge transfer in the alliance enterprise? It Becomes the focus of business and academia.At present,the researches on knowledge transfer in domestic and foreign scholars mainly focus on the aspects of technology,production,management knowledge and so on,and the research results on market knowledge transfer are somewhat scarce.And in the existing literature,the research object of market knowledge transfer is mostly concentrated in multinational companies or within enterprises,and the research on the factors influencing the market knowledge transfer among strategic alliance enterprises has not been involved yet.One of the important means for enterprises to gain competitive advantage is to enhance their own market knowledge.Intense market competition and changing market environment not only require enterprises to have sufficient technical knowledge,but also need to conduct in-depth study of customers,competitors and markets to acquire market knowledge and guide the direction and path of product upgrading.In the course of exploring the influencing factors of market knowledge transfer,we find that organizational inertia,as an inherent inherent attribute of an enterprise,causes the enterprise to react slowly to changes in the external environment and is unwilling to transfer market knowledge.However,market knowledge is liquid,regional,timeliness and other characteristics,Organizational inertia will make it easy for enterprises to lose potential market knowledge learning opportunities and lead to the reduction of market knowledge transfer effect.Therefore,exploring the impact of organizational inertia on the effect of market knowledge transfer in strategic alliances is of great research value.this study constructs the theoretical model of the relationship between the Organizational inertia,absorptive capacity and market knowledge transfer effect through the combing analysis and theoretical deduction of the relevant literature,and puts forward the relevant assumptions.Through the empirical analysis,we deeply study the mechanism of the impact of organizational inertia on market knowledge transfer with absorptive capacity as an intermediate variable.This article uses the questionnaire method,taking the middle and senior management of the enterprise as the survey object,179 effective samples were collected,andthe correlation analysis and regression analysis of the data were conducted by using SPSS19.0to test the relationship among the variables,and the main conclusions are as follows:(1)The inertia of the organization has a significant negative impact on the market knowledge transfer effect;the insight inertia,action inertia and psychological inertia have a significant negative impact on the market knowledge transfer effect.(2)Inertness of organization has a significant negative impact on absorptive capacity;Insight inertia and psychological inertia have a significant negative impact on employee motivation,and action inertia and psychological inertia have a significant negative impact on employee ability.(3)Absorptive capacity has a significant positive impact on market knowledge transfer effect,employee motivation and employee ability have a significant positive impact on market knowledge transfer effect.(4)Absorptive ability has partial mediation between organizational inertia and market knowledge transfer effect.Employee ability has partial mediation between action inertia,psychological inertia and market knowledge transfer effect.Based on the above conclusions,this paper argues that:First,alliances should strengthen the lead role of managers and raise the awareness of alliances about the importance of market knowledge.Second,alliances should attach importance to employee motivation and employee ability to enhance the absorption capacity of alliances.Third,allied enterprises should strive to overcome their own organizational inertia and carefully select alliance partners.Fourthly,alliance enterprises should actively expand alliance cooperation and establish a market knowledge transfer network.In addition,this research expands the research scope of organizational inertia and knowledge transfer in theory,determines the intermediary transmission mechanism between organizational inertia and market knowledge transfer effect,and provides a new way of thinking and theoretical basis for knowledge management practice of alliance enterprises in practice.