Research On The Transformation Of A Securities Brokerage Business

With the rapid development of the capitalist economy in China,the financial structure is undergoing a great change.China's securities industry as an important part of China's financial sector,also plays a pivotal role.In recent years,the investment awareness of investors is increasing,which brings about the fierce competition in the securities industry.The war Commission continues to heat up,the brokerage business goes into the "small time",the securities companies which relying on the traditional brokerage business channels for profit model fell into financial difficulties,the transformation of brokerage business mode is imminent.This paper takes A securities company as the research object,with the slogan " restructuring and listing,transformation and innovation" in recent years,and introduces the history development and brokerage business current situation from a number of business indicators of A securities company,using SWOT analysis to analyze the advantages and disadvantages,even the opportunities and challenges of A securities brokerage business in such intense environment,to find existing problems in the mode,and put forward the necessity of the transformation of the brokerage business mode.Through the strategic analysis of brokerage business of A securities company,we have determined the way forward for A securities brokerage business in transformation and development,and put forward some targeted development strategies,and put forward the propose targeted development strategy.From four aspects to reconstitute the development road of transformation of mode.With improving the organizational structure and the talent mechanism,strengthening the risk control,ensuring the technical support as guarantee,to solve the development factors which restrict the transformation of A securities brokerage business mode.In this paper,the combination of theory and the real development of A securities,the purpose of this paper is to study the A securities in the brokerage business mode transformation process,to adapt to the development trend of the industry to propose practical guidance and suggestions.In order to further enhance the green rise abilities to serve the customers?the enterprises and Hebei,the transformation of A securities company brokerage business mode lays a solid foundation for the achievement and leapfrog development of the company.