Study On The Optimization Of The Circulation System Of Yantai Fruit

With the increase of consumption level and healthy consumption consciousness of urban residents,fruit is becoming more and more important in household food expenditure.But by the traditional circulation channels,circulation system and market factors,the rapid development of fruit production processing industry will certainly usher in the issue of circulation channels.In this paper,through the study of Yantai fruit rapid circulation system,analyze its current circulation characteristics,use case analysis method,analytic hierarchy process and fuzzy evaluation method to find out the problems encountered in the circulation of fruit in Yantai,from the national and Yantai two levels,put forward the optimal development countermeasures,In order to promote the Yantai fruit rapid circulation system optimization contribution new strength,and hoped can to other circulation system play the reference function.The thesis is composed of six parts,the first chapter introduces the research background and its significance,describes the research ideas and research methods,analyzes and summarizes the research at home and abroad.The second chapter is mainly about the theory of fruit circulation system and defines the related concepts of fruit and fruit circulation system.This paper expounds the theory of transaction cost and the theory of modern commodity circulation.The third chapter has carried on the thorough research to the fruit market circulation main body,which first analyze the Yantai fruit market system development present situation from the empirical angle,summarizes Yantai fruit's circulation pattern and the superiority,then based on this on its existence question carries on the description and the analysis and induces the origin.The fourth chapter takes the domestic and foreign mature fruit market circulation main body form as an example,taking the example of Beijing as a reference and taking foreign countries of Japan and the United States as a reference.From the organizational model,warehousing,logistics and processing mode,the paper put forward thinking and inspiration for the follow-up Yantai Fruit Circulation system optimization to do reference template.The fifth chapter,first of all,evaluated the circulation efficiency of the circulation subject with the profit status as the index.Secondly,in order to promote the optimization development of the fruitcirculation system in Yantai,this paper puts forward several feasible channels for the Yantai to optimize the development of the fruits in the area of fruit market,such as external environment construction,fruit electronic commerce platform construction,fruit circulation Information system construction and fruit cold chain logistics construction.The sixth chapter summarizes the full text and lists the reference documents.