Research On The Integration And Optimization Of "Internet+" Marking Strategy

"Cyclone,Lazi bound,girl daughter-in-law on both sides,weaving like a flower......" This song popular ballads,vividly recreates the cheerful scene when people weave cloth.In the southern and Northern Dynasties period,southwest region planting and mulberry textile began Sangma,further development.The Yuan Dynasty,the Yellow River basin widely planted in cotton,it will be the traditional silk and ramie textile technology into cotton textile technology,woven cotton cloth,is now the old coarse cloth.The old coarse cloth is the most characteristic of Shandong traditional folk handmade cotton textile products,is the people in the production activities of self creation and the extensive use of daily necessities,the main origin in Shandong Dongying,Binzhou,Jining,Liaocheng etc..The old coarse cloth as a representative of the farming culture of the handicraft industry,contains rich aesthetic value and practical value,but also reflects the Shandong folk customs,more importantly,people with farming technology will harvest into economic benefits,it has a cultural,social and economic values of three,become China's national intangible culture heritage in 2008.However,the "Internet +"economic environment as well as the general law of the survival of the fittest ",is both an opportunity and a challenge for the old coarse and the traditional handicraft industry field,pure intangible cultural heritage protection heritage and cannot activate the traditional handicraft industry in essence,how to integrate the Internet economy environment,to promote its new economic in the environmental system and rapid development to obtain economic benefits,promote a virtuous cycle of old cloth industry,is facing new challenges to its protection and development.The purpose of this paper is to sort out the "old coarse traditional handicraft products Internet plus the environment from production to sales of new models,analysis and thinking about how to integrate the" Internet + "background,in the analysis of old cloth industry at the same time,need to understand the" Internet plus",industrial integration of some basic concepts and their the relationship between the.At the same time,through the analysis of a large number of facts and research development situation of Dongying old cloth industry to do a systematic review,on the basis of theory and practice,with a rational and objective perspective to constructthe "old cloth industry development prospects Internet plus" environment.In this paper,we explore "Internet +" under the background of the old coarse the integration and optimization of the marketing strategy,from the "Internet +" environment of the old coarse platform construction,old coarse marketing modeling analysis,and the old coarse optimization strategy is analyzed from the three big and finishing,is given under the background of "Internet +" old coarse marketing model optimization of safeguard measures and some useful conclusions,in order to under the background of"Internet +" traditional handicraft industry old cloth industry get better development.