Research On Marketing Strategy Of DG Telecom Big Customer

With the reform and development of the communication industry and the use of new technologies such as 4G and optical network transmission,the competition between telecom operators is becoming more and more intense.The focus of the competition is mainly on the telecom big customer service.How to formulate marketing strategies to improve the sales capacity and sales efficiency of large customers has become a hot issue in business management.Telecommunications big customers,commonly known as big customers,refer to the customers of government units,finance and large enterprises.These segments account for 6%of the total number of telecom customers,but the income of telecom companies is 30%and the profit is 37%,which plays a key role in the telecom company's revenue.To this end,many telecom companies set up telecom customer service department for the marketing of such customers.Taking DG Telecom Company as an example,starting from the current situation of Telecom big customer marketing,using the 4P marketing combination strategy theory and the SWOT analysis method,this paper analyzes the advantages and disadvantages of the large customer resources in the telecom big customer marketing,the rich management talents,the perfect basic network facilities and so on,and the deterioration of the telecommunication facilities.The potential,the potential market demand,the continuous promotion of new technology and new business,the low price competition of competitors and the homogenization of products,and the proposed 4P+S strategy(Product),price(Price),channel(Place),promotion(Promotion),and the strategy of the major telecom customers(Strategy),relationship marketing,one to one marketing and other marketing strategies,through the practice of the food and Drug Administration of the region and two major customers of the land and Resources Bureau,a successful case of attracting large telecom customers and getting rich benefits for the company is demonstrated.To draw the conclusion,in order to achieve the purpose of attracting large customers,we need to carry out a targeted analysis of the large customers,understand their specific needs,and use one to one marketing,and 4P+S strategy,adopt a perfect price mechanism,direct access and other ways to attract customers and provide specific solutions for customers.The household forms the dependence.This paper provides a precise and personalized service concept and strategy for customers,not only to improve their own benefits,but also to become the general trend of social development.