Research On The Expansion Strategy Of Luhe Telecom's Marketing Channel

In recent years,with the rapid development of China's communications industry,Liuhe Telecom has entered the fast track of development,business revenue continues to grow,the public market share of government and enterprises has increased year by year,and emerging business markets have also gained a lot.However,the ranking of various indicators in the five districts and counties of Nanjing Telecom has not been ranked high,and the completion of various basic indicators is not optimistic.The problem that needs to be solved is that business development and business income cannot form a sustainable growth mechanism.The income dependence outside the ICT system is high.How to determine the appropriate channel strategy to play the role of fully developing new users and maintaining old users,and driving the growth of corporate revenue has become the focus of Liuhe Telecom.Therefore,it is necessary to study the expansion of marketing channels of Liuhe Telecom.In this paper,based on relevant theories and the current situation of the Liuhe telecommunications market,we analyze the external environment of the Liuhe telecommunications market by using the PEST method,and use the SWOT method to clarify the advantages,disadvantages,potential opportunities and external risks of the Liuhe telecommunications channel expansion.Comparing with other operators and the channel expansion methods of broadcasting and television networks,the solutions to solve the problems of the expansion of Liuhe Telecom's channels are proposed,such as optimizing the marketing channel structure,strengthening the management of outsourced marketing personnel,and building an omni-channel collaboration system.Those measures provide support for the expansion of Liuhe Telecom 's channels,and also provide reference for brothers and friends to build marketing channels.