All Business Operations Under The Background Of China Telecom's Marketing Channel Research

With the milestone of3G license issued by Chinese Government, It is the new age for three major telecom operators in China including China Telecom, China Mobile, China United in their Omni-directional business operating. All of these telecom operators have started critical competing to the high-valued marketing channel resource. And with the day by day development of new technology, new business model, there will be more and more new requirement to telecom operators in customer service, At the same time, the expectation value of clients will be higher and higher in the service of time,convenience and continuance considering, All mentioned above will be the big challenge to telecom operators. This thesis aims at research of how to build the telecom clients marketing channel based on the Omni-directional business operating in this fieldThe research has made the analysis of present four major marketing channel such as Direct marketing channel, Settled place business channel, Electrical channel and Public agency channel, Comparing of all these four channel in advantage and disadvantage, making the integrating and improving strategy, Giving out the conclusion that the proper model of marketing model should be not only matching the Omni-directional business environment, but also suitable for the company’s resource and facility, Further more, the big environment as telecom strategic transformation of whole country to be taken in considering. All these strategy will achieve the target of mutual in between four marketing channel, improving competitive strength, coordinate the four marketing channel to maximize the customer service for all the clients.