Research On Financial Business Of Alibaba

Compared with the developed countries in Europe and America,China started late on Electronic Business.However,the large population and construction of Internet infrastructure has the potential to contribute significantly to the rapid development of Electronic Business in China.After the global financial crisis in 2007,many traditional corporations started to explore E-business model.Especially the emergence of the Internet financial has brought the e-business enterprises great vitality.On the one side,financial repression and fixed rate system have reduced the impetus of the traditional banking institution.On the other side,since e-business trading can not be separated with the circulation of funds,the development of e-business has created the demand of financial services.In addition,the government has introduced policies to encourage financial innovation of e-business enterprise.Undoubtedly,being the largest e-business enterprise,Alibaba Group Holding Limited is the most representative one.Since it was founded in 1999,Alibaba Group Holding Limited has promoted the layout of B2 B,B2C,C2 C platforms.It has also put forward the “ALI” strategy,which has integrated e-business platforms,logistics information,financial services,big data and cloud computing.Along with the growth of Alibaba,its financial service has developed from single model “Alipay” to multitudinous business modes.In 2014,Alibaba set up Ant Financial Services Group,which marks the coming of new era of Alibaba.Ant Financial is now operating payment services,financial planning,credit business,big data services and credit business.“Alipay” has now extended its business from online to offline.“Ant Fortune” provides clients who have different risk preference with various financial planning.“Ant Check Later” provides loan for consumption and “MYbank” is established for meeting demand of corporate credits.In addition,based on the information accumulated on Alibaba e-business platforms,Ant Financial is now concentrating on big data services and the establishment of credit system in order to build an all-sided financial platform.According to SWOT analysis,the advantages of Ant Financial are user resource,technical reserve and large databases.Data dimension and risk prevention should be strengthened.In the future,Ant Financial is supposed to develop customers and region that traditional banking institutions do not cover,innovate product design and marketing relying on science and technology and expend service range.In cooperation with the traditional financial institutions,Ant Financial is committed to establishing a new financial ecology.