Mobile Phone Design Company Product Development Project Risk Identification And Control

Recently, the designing of Mobile Phone Company has been becoming a high risk business because of massive investment, rapid development of technology, fierce competition of marketing etc. However, in China, the local designing of Mobile Phone Company encounters competition with two forces: the competition from multinational design companies which has advanced technology, abundant capital and rich experience in business and Homogeneity of product supplied by native competitors. Under such circumstances, the differentiation of product designing will be one of ways of the improvement of competitiveness for these companies.It is involving with many uncertain factors which result in many risks for the projects of development of these companies. Although the promptly development of these the native companies specialized in designing of mobile phone established just for several years compared with famous foreign competitors the defects in lacking of risk management of projects lead to the rigorous planning of projects which has negative effect on projects uncompleted on time. Normally the exposure of companies is a series of problems such as the reduction of market occupation and profit, the excess of research budget, the postponement of products design etc.Thus, it is necessary to research the risk management of projects for mobile phone Companies located in China.The methods used in the research report are as following: consulting documents and files, questionnaire survey, interviewing with high level managers of mobile phone designing company and the analysis of the Pattern of Project Life cycle. Software of the SPSS is also used to analyze the statistical data related investigation and to help construct a system of risk identification of development of projects. Thus, the five prime risk factors is after-sales quality risk, manufacturing risk, technological executive risk, outsourcing receiving risk and outsourcing quality risk. Moreover, this research report carries out a further study and then obtains 16 key risk sub-factors.And then calculate the weight between the risk factors and risk result index. Basically cellular phone design companies usually adapt to the methods of end-to-end for project management.therefore, this research employs the earned value model to analyze the relationship of risk factors and risk result. The prime risk warning graph and formulation has been devised according to the mutual influences and function on the basis of research result mentioned above. The appropriate modules of risk warning suitable for companies are also formulated and used to survey N1200 project. The survey of N200 project uses the questionnaire II to identify the major risk factors and then utilize risk Warning system to monitor projects in order to enhance the successful probability. Moreover, the module of risk warning concluded in this report can offer a scientifically evaluation and measure criterion for those companies specialized in mobile phone designing.