Research On The Jiande's Regional Ecotourism Planning Under The New Normal

At present,the tourism industry is undergoing many innovative development pressures,such as "tourist demand turn","tourism mode transformation","service quality promotion" and so on.As the typical characteristics,the regional ecotourism planning with the typical characteristics of "whole domain tourism","cultural tourism" and "experience tourism" has become the important development of the industry.Based on the theory of landscape ecology,ecotourism and other related theories as a typical case,this paper discusses the strategy of regional ecotourism planning under the new normal background.First,through reviewing the relevant research progress at home and abroad,clarifying the frame of thinking of the problem research,combing the status of ecological tourism resources in Jiande and the status and problems of tourism industry target,project product development and service quality construction under the old normal background,and put forward in the new one.The market demand,development goal,theme positioning,product system,quality requirement,and global concept and planning method of regional ecotourism are discussed.In this paper,the landscape ecology "spot porch base" structure theory is used to discuss the innovation strategy of regional ecotourism planning of "Xin'An River-Longjiang scenic area" in the view of the product experience of landscape ecological project and the promotion of tourism service quality in the view of Jiande whole domain tourism.According to the principle of functional zoning,the implementation of "spot porch base" is implemented by level by level,and the ecological tourism resources in the region are integrated systematically,and the ideas of the planning and construction development of the regional tourist landscape corridor,ecotourism function block,the product of the connotation experience project and the point and line surface recommendation are constructed.According to these planning strategies,we can effectively expand the regional ecological tourism landscape space in Jiande,achieve the upgrading of tourism products and improve the quality of tourism services.