Study On The Ecotourism Development And Planning Of Sansu Lake Scenic Area In Sichuan Province

With the development of economy and people's understanding of looking forward to nature and environmental issues,the tourism industry had created a need to return to nature and sustainable development.Ecotourism has emerged as the times require.Meishan city that is located in Sichuan province is reputated as“Chinese Poetry Book City” and “Chinese Late Ripening Citrus Planting Base”,meanwhile it is also the homeland of Su Shi.Meishan has abundant resources of historical culture and beautiful natural scenery,which is very suitable for ecotourism development.The Scenic Area of Sansu Lake that is located in Chengou Village,Sansu Town,Dongpo District,Meishan City,was Su Shi's old residence.It had developed into a water conservancy scenic spot integrating leisure and vacation,sightseeing,entertainment,culture and propaganda and education.This paper took the Sansu Lake Scenic Area as a background and summarized its ecological tourism resources.Under the premise of ensuring that the ecological environment was not damaged,SWOT analysis method was used to evaluate the development potential of Sansu Lake Scenic Area and develop a series of tourism products.The main contents were as follows:(1)This paper had summarized the research status of ecotourism at home and abroad,put forward the research objectives,and provided directions and methods for ecotourism planning in the Sansu Lake Scenic Area.(2)The landscape area of the Sansu Lake beauty spot was introduced,including transportation location conditions,natural conditions,economic conditions,policy conditions,and the development and management of the scenic spot.(3)The unique natural landscape resources and cultural resources in the Sansu Lake Scenic Area were analyzed.The ecotourism resources in the Sansu Lake Scenic Area were divided into 8 main categories,20 subcategories and 46 basic types.The evaluation score of the ecotourism resources in the Sansu Lake Scenic Area was 83 points,which belonged to the fourth grade tourism resources.(4)The SWOT analysis method was used to analyze the development advantages,development disadvantages,development opportunities and development threats of Sansu Lake Scenic Area.At the same time Sansu Lake Scenic Area was compared to the surrounding scenic areas.(5)According to the resources of the Sansu Lake Scenic Area,the overall positioning and development direction of the Sansu Lake Scenic Area were analyzed.The analysis of the source market was conducted.The tourism products of different themes were designed,including Sansu Lake Scenic Spot and leisure agriculture sightseeing experience area,tourism comprehensive service area,ecological sports entertainment and tourism area,Sansu health and old-age park,and Sansu ruins relic park.Three kinds of tourist routes of Sansu Lake Scenic Area were planned,including the Sansu Lake scenic line,regional joint tourism routes,and tourist route of cross-provincial joint.(6)In view of the development problems faced by the Sansu Lake Scenic Area,the short-term,medium-term and long-term objectives were analyzed.It also put forward six major development strategies: the optimization of ecotourism production factors,the establishment of multiple products,the acceleration of infrastructure construction,the strengthening of the environment education,the upgrading of the marketing model and the implementation of the joint development of tourism regions.