The Research Of The Urban Complex Project Of Wujiang Caizhi Gold Eagle Commercial Center

As urban rapid economic development,the industrial concentration increase rapidly,swelling population,city center land increasingly scarce factors such as joint,driven by short-term urban complex project number has increased dramatically in the major cities,especially in economically developed cities increase the quantity more rapidly,while the development of urban complex projects to promote business development,promote the planning of a city business center operation management and the formation of business circle,promote city image and influence plays a key impetus role.Because if an urban complex project development operation management success,not only has good social and economic value,and have a good return on investment,many for the small and medium-sized,financial strength and financing ability is limited,non-professional developers are scrambling to,with or without a mature management team,a huge investment risk,in body development with urban complex project.Is based on the social background,this paper is to Wu Jang Cai Zhi Golden Eagle Business Center Of Urban Complex Project the whole process of development as the research object,further clarify the thinking on the development of the urban complex project and explore optimization.Of urban complex in the study of this paper,first of all related fields at home and abroad,summarized the research literature,the research status of the field have a basic grasp.Then,the author from the content and method of research,in Wu Jang Cai Zhi Golden Eagle Business Center Of Urban Complex Project for the study of urban complex project,because of its developer belongs to the financial strength and financing ability of small and medium-sized development company limited,blame,successful use "investment promotion first,order property,custom design more scientific development train of thought,of their cities,for its area and the surrounding market,and the SWOT analysis,from the perspective of meet the market demand,combined with their own actual project development ability,to find the project urban context in different formats of the project positioning and marketing,investment strategy,and combining the related practice theory,this paper Wu Jang Cai Zhi Golden Eagle Business CenterOf Urban Complex Project commercial city development and construction of the actual development process,analysis summary.Finally,the author in urban renewal after synthesis in choi-hong wujiang golden eagle business operation management system research,practice,operation,based on the process of practice,the author put forward different operation periods of business mode,brand adjustment policy Suggestions and countermeasures of electricity.