Research On The Strategy Of China Mobile's Group Business In Heilongjiang Province

With the implementation of the "Broadband China" strategy led by the government,the implementation of the "13th Five-Year" development strategy of the group companies is increasingly valued by all operators for i ts basic network access services represented by the group leased lines.2016 is the first year of China Mobile's 13 th Five-Year Strategic Plan.China Mobile firmly established the development concept of "innovation,coordination,greenness,openness and sharing" and accurately grasped the characteristics of Things era Internet and based on the current situation,long-term deployment and full implementation of the strategy of large-scale connection.Based on the advantages of existing users,we will continue to broaden the breadth and depth of connections and focus on bigger connections,better connection services and stronger connection applications.Since 2013,China Mobile Group Corporation has proposed that the Group's customer revenue share should achiev e the strategic goal of "one-third of the world has one." In order to achieve this goal,China Mobile Group classified the Group leased line as the first of the key business,spare no effort to promote rapid development.In this paper,the author analyzes the external environment and development of the group dedicated line services from the aspects of politics,economy,technology and society in a comprehensive and systematic way by taking the dedicated line services of China Mobile Heilongjiang Province branch as an object of the study.Combined with the current development status of the dedicated line services,and based on the analysis of competitiveness,China Mobile identifies the opportunities and threats before it.The paper analyzes the internal conditions of the dedicated line services,such as product resources,financial resources,organization and human resources,customer resources and brand resources,and points out the advantages and disadvantages of the competition.The strategic management theory and SWOT analysis method are used to analyze the strategic situation.It selected the expansion strategy as the strategic plan,and put forward the strategic objectives and plan of the dedicated line services,as well as the strategy implementation and supporting measures from the aspects of management mode,business assurance capabilities,business support,strategy and other aspects.This paper has certain practical significance to realize the rapid development of the dedicated line services of China Mobile Heilongjiang branch in the region.At the same time,it has certain reference to the dedicated line services in other branches.