Research On The Marketing Strategy For The Light Foam Pallet Of Shenzhen DD Company

Shenzhen DD company focus on the production and sales of air cargo of lightweight foam pallet,A company has the utility model patents of the pallet,.With the rapid development of aviation logistics industry,the foam pallet also get a good development opportunities,combined with the fierce market competition,and seriously influenced the development of DD company,urgently need to work out a new marketing strategy.Through using the method of comparative induction,literature review and field survey method,with a large number of investigation and literature reviewing,gather relevant information,finally to conduct a comprehensive systematic analysis for the foam pallet.Including via PEST analysis,well understand that China's domestic political stability,market demand is rising,express logistics is the development trend,pallet standardization,the application of new materials and new technology on pallet industry,all of this indicate this is a good development opportunity for the foam pallet.Then with the analysis from the pallet marketing and competitors,get to know the foam pallet for air freight market scale is still small,but with good future.In the same time the competitors have their own advantages and disadvantages.And then carry out resources and ability analysis respectively for DD company,mainly manifested that DD company currently small scale,low sales ability,the foam pallets have strong market competitive advantage,financial ability is strong.And then using the SWOT analysis work out DD company strengths,weaknesses,opportunities and threats,and puts forward the corresponding strategy.Considering the particularity of DD company air freight foam pallet,adopt product differentiation competitive strategy.Finally worked out DD company marketing strategic target,maintain 40% per year sales growth rate for five consecutive years,net profit of no less than 2%,become the air freight foam pallet leader as a long-term development of the strategic objectives.To ensure the achievement of goals,respectively from the marketing team construction,the construction of marketing system,establish a more competitive salary management system,build a strategic partnership with our agent,and weaken the influence of A company to ensure the implementation.