The Mechanism And Strategy Of Global Tourism Industry Growth In Shandong Xia Wei Zhen

Since the end of 2015 the National Tourism Administration of global tourism concept,the 262 global tourism pilot and formally proposed the global tourism policies in early 2016 and released nationwide since,in response to the call,all have been put into the global tourism project construction,policy issues relating to the whole regional tourism development will become the face of the government and related.The challenge.In this paper,in order to solve the problem of Shandong province Linyi city Yishui County Xia Wei Zhen tourism development,makes the research on the growth mechanism and development strategy of the global tourism industry Xia Wei zhen.First of all,through the interpretation of political,economic and social background,select the appropriate cases and define and clarify the research object,select the appropriate research methods,initially determine the research ideas and research framework.Secondly,through the global tourism practice and research,tourism industry development process and research and tourism development strategy in three aspects of domestic and foreign,this paper focuses on the global tourism growth strategy.According to the Enlightenment of the review,this paper adopts the method of strategic research based on the perspective of growth mechanism.Then,combining AHP with SWOT analysis method,to evaluate the development of the global tourism industry conditions Xia Wei Zhen,and get the weight of each factor.With the aim and orientation of the global tourism industry of the town,including analysis of driving force system,stakeholders,affecting the growth mechanism of the four part of the support elements and space and interaction,the global space layout and the three stages of development strategy.Finally,put forward specific growth strategy early start,middle and late mature development in three stages,including the prospect of development,spatial layout,tourism product design and marketing management;and summarizes the development of global tourism in China is from the pilot to mature,research and analysis of the development of the tourism industry has gradually shifted from the traditional qualitative and quantitative trend.The early period of the development of the global tourism will experience most of the mining and utilization of superior resources starting stage,growth and extension of industrial system improve the middle stage and the later stage of ablation and integration of industrial boundary mature stage.