Research On Risk Management Of Creditease Company's Credit Products

In recent years,the high dividends and regulatory gaps in the field of microfinance industry have attracted many investors to set up various financial service companies,P2 P platforms,intermediaries,and homogeneous enterprises and homogeneous products have been growing and emerging in an endless stream.On the one hand,this phenomenon aggravates the competition within the micro-credit industry,and at the same time squeezes the profit space of related products.On the other hand,the inadequate information and other factors cause customers to be over-trusted,and the phenomenon of multi-head liabilities emerges in endlessly.The high bad debt rate affects the operation of a large number of micro-credit consumer financial enterprises..Therefore,the design of credit products by wind control rules determines the refinement of operation process and post-loan performance,which is an important element affecting profitability indicators.Established in Beijing in May 2006,Creditease Company has developed into a leading enterprise in the field of continuous operation and comprehensive development.Creditease's business model is devoted to creating a new financial service model focusing on financial services and featuring on providing information online and off-line transactions.In more than 100 cities and rural areas across the country,it has successfully helped clients obtain tens of billions of dollars in financial support,and has realized the giant social value of assisting business,workers,farmers and students.For Creditease Company,which is not allowed to set up a fund pool and has no scenario flow entrance as a passenger platform,in product design and risk management,it gives full play to its advantages of large-scale organization,large distribution of outlets,extensive accumulation of historical data,sufficient experience in wind control and relatively perfect industrial chain,and gives full play to the advantages and disadvantages of small and micro enterprises' credit.Business is the company's success in gaining market share and maximizing profits.But at the same time,the high cost of capital,relatively narrow access channels,and the failure to form a closed-loop upstream and downstream business are also the root causes of the disadvantage of high pricing.Risk control and management ability is the core embodiment of the profitability of the financial industry,so how to standardize management and fine operation of risk management throughout all aspects of the business has become the key to operation.After presenting and reviewing the situation faced by Creditease Company and the multidimensional management of the company,this paper points out the shortcomings of risk management in external market and internal operation,explores and analyses the wind control standard and operation process,and gives the measures to eliminate or minimize the wind in view of the existing credit product policies.Solutions and suggestions for hidden dangers.Among them,the wind control standard and operation process include not only the experience summary in pre-loan investigation and forensics,the index selection of risk assessment and pricing in loan and the application of evaluation methods,but also the dynamic arrangement of post-loan account management,which forms a highly operable system in business process and tries to avoid the omission of risk hidden dangers.It aims to optimize product design and enhance market competition and profitability.