Research On Marketing Channels Diagnosis And Management Of Guizhou Bailing Pharmacy

As the bridge between production enterprises and consumers,marketing channels is one of the most important parts of marketing.In the same products and intense competition of today,marketing channels is the important means to enhance core competitiveness of enterprises.So,placing the marketing channels' building on a prominent position is the key to gain absolute competitive advantages.Drugs from production enterprises to the hands of consumers,pharmaceutical marketing channels plays a role that can't be ignored.This thesis uses the method of case analysis,and focuses on marketing channels of the Bailing Pharmaceutical Company.On the basis of channels marketing and management theory,using the methods of illustrating,analytic,inductive,cited,logical approaches,etc.At the same time,conducting extensive research,interviews and reading a large number of documents,describing the development trends of our pharmaceutical enterprises' marketing channels mode,analyzing and diagnosing the structure and the advantages and disadvantages.At last,developing specific optimization programs.