The Study On Internationalization Strategy Of ZKBF Company

With the further implementation of “The Belt and Road”strategy for foreign cooperation,China will have increasingly closer contact and cooperation with the countries along the belt and road,especially in terms of telecommunications infrastructure construction and investment,where there emerges a large market demand and much room for cooperation.The power equipment manufacturing industry-as one of the most significant areas involved in the telecommunications infrastructure construction-will face with a new round of new chances and challenges for strategy development.ZKBF company,which is a developing enterprise for power equipment manufacturing,is taken as research object.Focusing on the strategic issues of internationalization of enterprises.In view of the problems existing in the formulation and implementation of international strategy,combined with the current background of "one belt and one road",this thesis systematically studies strategic environmental analysis,strategic choice and formulation,strategy implementation and guarantee,and puts forward the implementation of targeted internationalization strategy.The countermeasures and suggestions are of great practical and guiding significance for enterprises to better grasp the strategic opportunities and achieve faster development,and provide reference for the same industry enterprises to effectively implement the international strategy under the background of "one belt and one road".The methodologies employed in the essay include the literature review,investigation & interview and the inductive deduction analysis,while the theories and methods are relevant to strategy management,such as Potter's five strength models,PEST and SWOT.According to the theory of enterprise internationalization and the theory of enterprise strategic management,this thesis makes a systematic analysis of the internal resource capability,external industry and macro environment of the enterprise,and makes a comprehensive judgement on the development trend of the enterprises.It is innovative to carry out the research on the internationalization of enterprises under the background of "one belt and one road" creatively.