Research On The Marketing Strategies Of Jingzhou Young Learner English Training

Because English ability in individual skill status is increasing,English training market has the huge change and irritable studying appearance was formed extraordinarily under the environment that the whole people studies English.Young learner English training as an important part in this industry is developing fast.In the children' market there is the training hot.But the study about young learner English training is not enough in our country.This thesis tries to discuss this topic to make up for the deficiency.Firstly,the paper had an analysis and research on Jingzhou's market status of young learner English training by using correlative theories and methods of marketing,and had analysis of market characteristics,development potential,industrial characteristics and market demand.Secondly,the paper had analysis on marketing environment of Jingzhou's young learner English training and had a research on several mainly Jingzhou's training organizations of the same kind.At the same time,the paper had a case study of Jingzhou Little Star English School and had a SWOT analysis of it,discussed its market positioning and described its marketing tactics detailedly such as brand strategy,pricing strategy,integrated marketing strategy,customer relationship marketing strategy,event marketing strategy,experience marketing strategy.Finally,the paper discussed the market development trend of young learner English training and the coping strategies of training organizations.This paper hopes that not only these strategies can have the reference value for the researched organizations but also they can have some avails for the other organizations of the same kind.