Study On Distribution Strategy And Optimization Of B2C E-commerce Logistics For Wacoal

Since the 90s of the 20th century,with the rapid development of computer and communication technology,especially the rapid development of Internet technology,E-commerce has shown a strong momentum of development,from large and medium-sized enterprises,down to ordinary personal shopping,are inseparable from the Internet e-commerce.With the increasing penetration rate of the Internet,more and more people choose online retail shopping,which is bound to cause some pressure on E-commerce logistics distribution.There still have many problems exist in China's E-commerce logistics distribution,such as complex redundant and inefficient distribution center business process,the high distribution costs,these problems seriously affect and restrict the development of China's E-commerce,customers cannot meet the harsh online shopping experience.Therefore,it is of great significance to study how to effectively improve the efficiency of logistics distribution,optimize the process of logistics distribution,reduce the cost of logistics distribution,and promote the development of China's E-commerce.Based on the analysis of the development status of E-commerce logistics in garment industry and the definition of related concepts,this paper analyzes the advantages and disadvantages of self-built logistics mode,third-party logistics mode and alliance logistics model of garment enterprises,and summarizes the reason of garment enterprises for inefficient logistics distribution.Taking Wacoal Company as the research case,this thesis analyzes the problems existing in the logistics process,logistics distribution and return logistics of the company,and studies the key factors that affect the logistics efficiency of E-commerce.Then without changing the basic structure of E-commerce logistics distribution center,put forward the optimization strategy of Wacoal E-commerce logistics distribution layout the distribution center and between various departments to improve the process,using SLP method to optimize the operation in the department.At the same time,Wacoal company and third-party logistics cooperation also made effective recommendations and prospects.Through the research on B2C E-commerce logistics distribution mode and process optimization of garment enterprises,it provides the countermeasures and suggestions for the development of E-commerce in garment enterprises,reduces the efficiency of E-commerce logistics distribution of garment enterprises,saves the expenses and improves Wacoal's e-commerce market competitiveness.