Research On The Choice Of Cross-border E-commerce Logistics Distribution Mode Of L Company

In the era of rapid development of the Internet economy,people's lives have undergone tremendous changes in the rapid development of e-commerce,from the traditional offline trading mode to the current mode of life dominated by online transactions.The rapid development of the economy has led the globalization of the economy,allowing domestic products to go out,and the introduction of foreign products has become possible.At this stage,the amount of cross-border e-commerce transactions in the world economy and trade is also becoming more and more important.It is a high-level model of e-commerce development to a certain extent,not only can create more income for enterprises,but also create for the development of enterprises.New development opportunities are still the new business model that many small and medium-sized enterprises are striving for.As the last link of e-commerce transaction,logistics plays a very important role in the whole transaction,which directly affects the consumer's initial experience of shopping,and also affects the customer's re-consumption.The choice of logistics distribution mode plays an important role in cross-border e-commerce logistics.A reasonable logistics distribution model can save costs and obtain more profits for ecommerce companies.Therefore,how to choose the appropriate logistics distribution mode for e-commerce companies is the primary consideration for cross-border ecommerce companies.The research object selected in this paper is the L export cross-border e-commerce company.After analyzing and summarizing its operating products,main consumption objects,and current logistics distribution mode,combined with the management status of L company logistics,it analyzes the problems of L company in logistics,and then influences L company to choose logistics distribution mode.In-depth analysis of the index factors,determine the index system for the selection of cross-border e-commerce logistics distribution mode,quantify the index factors of the existing three logistics distribution modes through expert scoring and other comprehensive methods,and use the analytic hierarchy process,with the help of MATLAB software tools.The influence weights of each index are obtained.Finally,the grey comprehensive method is used to obtain the final comprehensive scores of the three logistics distribution modes.The logistics distribution model suitable for L company is selected by the comprehensive score ranking.Finally,through the research and analysis of the cross-border ecommerce logistics distribution model,the proposal of cross-border e-commerce logistics distribution mode selection is proposed,which provides a basis for the development of L company,and is also a cross-border e-commerce company of considerable size with L company.Provide reference for the choice of logistics distribution mode.