Internet Marketing Strategy Study Of Lan Zhou Shengshi Education

With the coming of internet era, there is a tendency in which is marketing of traditional field has been transferred into the internet marketing. It is essential for educational training institution and agencies to introduce internet marketing in order to acquire more recognization,more market space and more market share. The comany could be more developed by consistently innovation and new model of internet marketing.The article shall be made by studying LanZhou Sheng Shi Educational Information Consulting Co.,Ltd.,combing with internet marketing and traits, methods, basic theories and current status of Educational Training Field. The writer use PEST(Political, Economic, Social,Technological),SWOT(Strength, Weakness, Opportunity, Treats),and other related basic theories to analysis the current strategies applied by LanZhou Sheng Shi Educational Information Consulting Co.,Ltd.Under current circumstances, tremendous problems still exist in China’s Educational training field, especially for those small and middle sized training center. The problems, such as the awareness of internet marketing, the methods of internet marketing promotion is under the development, still exist. The main bussiness of LanZhou Sheng Shi Educational Information Consulting Co.,Ltd. has been conducting educational informationg consulting and training,offering information of studying abroad and video filming & publishing. This study shall be made base on the problems of LanZhou Sheng Shi Educational Information Consulting Co.,Ltd.problems are awarness of internet marketing, lack of innovation of internet marketing. The company mraketing strageties shall be made by analysis internet marketing strageties, comparing with the traditional marketing, combing with traits of itself.The article is wirten base on the basis of Educational training field and its main measure shall be internet marketing methods by applying new medthod, model of internet marketing, and tradtional marketing’s new innovated theories developed by internet marketing, and the strageties applied by Lan Zhou Sheng Shi Educational Information Consulting Co.,Ltd.