Research On The Development Strategy Of SuZhou XinXin Photovoltaic Company

With the rapid development of the global economy and the dual pressure of the environmental crisis,solar energy resources,known as inexhaustible,green and clean energy,are regarded as an important energy to support the future development of mankind.Since entering the new century,the solar photovoltaic industry in the world ushered in a big development,the situation of supply exceeds demand,many photovoltaic enterprises have been rapid development and rapid expansion,many manufacturers have gradually realized large-scale production and service of photovoltaic.In 2018,due to the unstable factors such as international financial and trade wars,Europe,the United States,India and China's photovoltaic products "double negative" policy,and many countries have even reduced or reduced the financial incentives and subsidies,the market declined sharply,the market size has been greatly reduced.At present,China's solar photovoltaic industry has undergone tremendous changes,photovoltaic enterprises have developed to 180 listed companies,the total investment in the photovoltaic industry exceeds 800 billion,but the domestic photovoltaic enterprises are extremely competitive,especially after the "5.31" policy in a variety of joint forces,the photovoltaic industry is entering a deep adjustment period,the industry needs Accelerating the clearance of industries and eliminating backward production capacity make photovoltaic enterprises in a hot water,many enterprises may face survival crisis at any time.Suzhou Xinxin photovoltaic company is also aware of the threats and challenges faced by the company,so it is urgent to formulate a clear and clear development strategy to maintain the company's competitive advantage in the industry,to achieve sustainable development in the industry.Suzhou Xinxin Photovoltaic Co.,Ltd.is a solar photovoltaic manufacturing enterprise engaged in the integration of silicon materials,silicon chip research and development and production.It is also one of the most important silicon raw materials and silicon wafer suppliers in the global and domestic photovoltaic industry.This paper takes Suzhou Xinxin Photovoltaic Company as the research object,based on strategic management theory,summarizes the development process and status quo of the company on the basis of literature review and theoretical research on enterprise development strategy.Through the collection of information and data collation,analysis of Suzhou Xinxin photovoltaic company in the development of the problems and causes,further analysis of the company's internal and external environment.Among them,the external environment includes macro-environment analysis and industrial environment analysis;macro-environment mainly from the political,legal,economic,social,geographical,natural environment,technological level perspective,and the use of Porter's five-force model to analyze the industrial environment;internal environment includes resource analysis and enterprise capacity analysis;Finally,combined with SWOT analysis model,the opportunities and threats faced by the company and the advantages and disadvantages of the company itself are clearly defined,the core competitiveness of the company is listed,the strategic planning objectives of the company and the choice of diversified development strategies are formulated,and the enterprises can compete,cooperate or even avoid.Open competition and choose more promising areas for development.In order to achieve the strategic planning objectives smoothly,this paper puts forward safeguard measures from the company's organizational structure,human resources management,salary and welfare and performance management,enterprise system,capital and technological innovation.Through the analysis of Suzhou Xinxin Photovoltaic Company's current situation,development problems,causes and strategic environment,and the study of the determination and implementation process of development strategy,the company has made clear the future direction of development and the environment in which it is located.It can be seen that it can give full play to its advantages and make better use of it.External opportunities,timely and accurate grasp of external threats and their own weaknesses,to better avoid these factors for the company's losses,clear strategic positioning,in the solar photovoltaic industry to create a suitable platform for their own development.