The Research On Operation Strategy Of Han's Laser Fiber Division

With the development of economic globalization and the progress of science and technology,the renewal of product is accelerating,and the international society and China have put forward new requirements for manufacturing industry.Nowadays,the era of demographic dividend in our country is about to disappear and the green environmental protection is in vogue.China government emphasizes the development of advanced manufacturing industry and promotes the upgrading of its industrial structure.Laser,as one of the representative industries of high-end manufacturing industry,has developed rapidly in China in recent years.The domestic and foreign trade environment is deteriorating in 2018.How to turn the crisis into opportunity through the effective implementation of the operation strategy and stay invincible in the trend of the times has become a subject that enterprises must consider.In 2018,the trade war between China and the United States was in full swing.In this case,how to turn danger into an opportunity,how to follow or even advance the tendency and how to formulate correct operation strategy on the basis of strengthening one's own comprehensive strength,has become a subject that must be considered by enterprises.As the leading company in the laser industry,Hans Laser Technology Industry Group Co.,Ltd.has occupied the largest share of laser equipment in China.Han's market value ranks among the top three laser companies in the world,and its sales revenue has been increasing for many years.Listing for 12 years maintained a compound annual growth of 30%.Han's products have covered a wide range,from the laser marking series to laser cutting,welding PCB drilling and testing,semiconductor and automation,industrial robot modules.With the expansion of business scope,Hans divided the group into several divisions in order to adapt to the various application industries,and strives to achieve the perfect connection of demand and supply.As one of the largest contributor to Hans group,Hans Laser Fiber Division focus on the laser marking equipment and creates the high profit every year.However,in the new environment,there is still a gap between China's laser and the world's advanced level.To achieve the goal of being the world-class laser enterprises,some outstanding problems still need to be solved,such as: the ability of independent innovation and R&D ability cannot meet the market demand,the proportion of leading products is low,and the product structure needs to be adjusted.In the context of opportunities and challenges,how can the Fiber Division make good operation strategic planning,build a reasonable and efficient operation system,and further give play to its advantages in technology R&D,technological process and equipment service compared with other domestic laser enterprises,how to completely replace the imported laser with the independent R & D device,and even occupy a place in the domestic laser market,booster Hans group to complete the laser industry chain,are of great significance to realize the healthy and stable development of group company and fiber division.This paper takes Han's laser Fiber Division as the research object,adopts related theories of operation strategy,combines the specific conditions of the enterprise,and formulates the operation strategy of the division through the analysis of the current situation and countermeasures.First of all,it introduces the general situation of the Hans Group and the fiber division,like the product,process and technical force.Secondly,by using the theory of strategic management and model,it analyses the external macro environment and competition situation of the division.It also evaluates the group internal resources condition,Industry competition situation and the group internal resources condition.By using the five potter model and SWOT to find the external opportunities and threats of the department and the internal strengths and weaknesses,which should match with the opportunities and threats,advantages and disadvantages of division in order to make strategic plans and measures.Finally,on the basis analyzing of the environment and ability,according to the analysis of the overall development strategy,the paper tries to develop business operation strategy,including the operating strategy of goals,positioning,process integration and the key content.At the same time,to ensure the implementation of operational strategy target,the article explains the measures in improving human resources,strengthening financial management,innovating the implementation technology and management,optimizing the structure of enterprise organization.In a word,operation strategy is an important part of enterprise strategy,and it plays an important role in improving market competitiveness.A scientific and efficient strategy can guarantee the healthy and sustainable development of the company.