Research On Financial Risk Management Of E-commerce Enterprises In Big Data Era

Stepping into the cloud era,big data has caused more and more advertence.People's work and lifestyle have been influenced by Internet technology,which has brought great changes to people's lives.As a new type of transaction,e-commerce is entering our lives and plays a pivotal role in the business field.E-commerce is inevitably affected by external financial transactions such as payment behavior,liquidation and taxation.With the rapid development of the Internet,the traditional financial management model has been unable to cope with the severe challenges characterized by e-commerce.In the era of big data,the financial situation of enterprises and the financial risks they face have a decisive role in whether enterprises have sufficient capital operation capability.The role of corporate financial risk management is growing,and it is extremely urgent to improve the level of financial risk management.On the basis of clarifying the impact of big data on financial management,this paper analyzes the transformation strategy that enterprise financial management needs to adapt to the needs of the times,and finds the chances and challenges brought by the big data era to the financial management of e-commerce enterprises.Further research on the problems and related countermeasures in the construction of financial risk management system for e-commerce enterprises in the era of big data.Finally,JD as one of China's e-commerce giants,is selected for key analysis.Through the analysis of its financial risk management status and financial ratio indicators,it finds out the problems in its financial risk management,and proposes the improvement of JD financial risk management with the help of big data.To improve JD 's ability to face financial risks,gain competitive advantage in the e-commerce industry and attract more investors.Therefore,in the era of big data,e-commerce enterprises must do a good job in security management and improve the financial risk early warning setup,thereby enhancing their financial risk identification and management and control capabilities,timely discovering the financial risks in enterprise management operations and improving them in real time.Many companies stand out and develop more competitively.