Study On The Causes Of Shuyang Flowers And Trees Taobao Village Cluster Based On AHB

With the rapid development of Internet technology,the revitalization of the rural economy,and the improvement of infrastructure,and many other favorable factors,the rural online shopping market has seen exponential growth in the last five to 10 years.Especially in the eastern provinces where China's economy is more developed,such as Zhejiang,Guangdong,and Jiangsu,Taobao's merchants have developed rapidly with their advantages in policies,technologies,and labor,forming a Taobao village with an industrial cluster effect.In this context,as a hometown of flowers and trees,Shuyang County,with the support of flowers and trees,has developed a distinctively advantageous Huamu Taobao Village,which has further extended the value chain of its flower and wood industry,increased income for local farmers,and promoted agricultural development.The rural revitalization has added new vitality,and it has also provided an advantageous reference for the orderly and sound development of Taobao Village in other counties in China.The paper mainly uses three research methods to analyze the cause of formation of Taobao Village Cluster in Huamu,Shuyang County.Firstly,field surveys were conducted to gather data on the causes of cluster formation in Taobao Village,Yanji Town and Xinhe Town,which are typical examples in Shuyang County.Secondly,a descriptive statistical analysis method was used to briefly summarize and summarize the survey data.Finally,by using the AHP AHP method,the indicators at various levels were selected and the data were calculated.Finally,the clustering cause weights of Taobao Village in Huamu,Shuyang County were obtained.Theoretically,the paper expounds the division of regional economic theory.In the mainstream economic school of regional economic theory,Porter proposed an industrial cluster theory.This paper focuses on the theory of industrial clusters and discusses the causes of flower and wood clusters.For the development status of Taobao Village,the paper first outlined the development status of Taobao Village in China from the macro level,and then described the development status,characteristics of Taobao Village in Shuyang County.On this basis,using the AHP analytic hierarchy process to conduct an empirical analysis of its clustering causes.Through empirical analysis,we found that based on the total weight,the infrastructure accounted for the highest proportion,indicating that in the industrial cluster,infrastructure is indispensable,and the flower and wood foundation ranks second,which is the characteristic basis for the formation of Taobao Village cluster in Shuyang County.The total weight of association support and policy support support ranks third,indicating that policy has played a central leading role in its development.These four indicators weigh 80% of the total weight and are of great significance to the cluster development of Taobao Village in Huamu,Shuyang County.Based on this,we put forward corresponding countermeasures in the aspects of infrastructure development,promotion of brand building,improvement of e-commerce service system,improvement of operational management capabilities,and improvement of working conditions,with a view to improving the quality of development of Taobao Village in Shuyang County.