Research On Optimization Of Senior Medical Representative Training System In Company A

With the medical market gradually standardized,given by a medical representative mission is becoming more and more big,is not only the propagandist of pharmaceutical products,more should be experts in the field of related diseases,can pass the drug sales for patients to treat a disease.Senior medical representative is one of the most important resources in the pharmaceutical company,is a important way of the enterprise and product popularized,to enterprise's importance is self-evident.At the same time,a senior medical representative is the spokesman of the enterprise,if not through effective training,not only can't do the bridge of the pharmaceutical enterprise with the doctor,what is more damage the image of the enterprise.,pharmaceutical enterprises should attach importance to advanced medical training system optimization,in particular,medical representatives that they have a medical representative shall have the skills,and better service to the doctors and patients.A company is A large pharmaceutical company in zhejiang province,is A therapeutic areas medicine leader,although the company belongs to the industry sales leader,but the existing advanced pharmaceutical representatives quality did not meet the requirements of the company,the company's training process is not enough to form the core competencies of the attracting talent.In economy and technology are rapidly developing today,want to and more long-term development,A company must attach importance to the optimization of training system and training strength of ascension.Based on the research and training on the basis of relevant theories,this paper investigates the present conditions of the company A senior medical representative training research,analyzes the problems,design in addition to A complete feasible training system.The training system of A company A previous training system has been optimized,the originally scattered to systemic training model of training mode reform,focusing on sales organization system,process,system,curriculum system,and other supporting system are studied and described.This training system design to A certain extent,improve the overall quality of the senior medical representative of A company,to solve the problem such as the pertinence is not strong,for the implementation of the strategy of A company's overall sales provides important guarantee,enhance the competitiveness of the company,to other similar companies to optimize training system also has certain reference significance.