Research On The Marketing Model Of Huatai Insurance EA Stores

Huatai insurance company is the domestic first set of EA(Exclusive Agents)Exclusive agent of the insurance company of the project,this way of marketing for traditional insurance marketing is a huge change,this kind of marketing measures in the insurance industry got a great deal of attention,so this article research of huatai insurance company in EA channel marketing programs and our marketing strategy is analyzed,and on the marketing strategy of the overall security strategy analysis,the author put forward the strategy of the huatai insurance company now EA channels.In this paper,in the process of research,for huatai insurance in marketing,especially in the process of the EA problem encountered in the process of analysis,the analysis of the characteristics of EA marketing,marketing is put forward to improve now huatai insurance guarantee is wrong,such as to promote the strategy of the product,the product mix,product life cycle as well as additional products,effectively improve product differentiation four aspects,at the same time in the process of development,huatai insurance by EA store pricing strategy,channel strategy and promotion strategy,promote the progress and development of their own marketing work,Final implementation process according to these strategies,the writer puts forward some safeguard measures and comprehensive view,EA store sales for the insurance company is a new attempt,huatai insurance through practice in recent years,has obtained certain achievements in the insurance marketing,so in the later development,huatai insurance can continue in this mode,to constantly improve and promote the progress and development of its own..