Analysis On Profit Model Of Sharing Travel Enterprises

Shared cycling is a market segment discovered in recent years by the shared travel industry,whose main business model is to bring together local governments and other enterprises to achieve shared cycling in target coverage,designated areas through business agreements or cooperation agreements,and to profit from the use of bicycles by Target customers.The selection of traffic hubs with dense flow,frequency and high volume,or the commercial areas of high-density population settlements and highly active populations,is the main feature of enterprises in the actual selection of areas and coverage,and in order to achieve the corresponding frequency of use through the large basis of population mobility.The target user finally chooses to share the bicycle mode to meet the short travel demand within one kilometer to three kilometers,to a large extent,the convenience of the user's short trip,and save the travel time,at the same time to achieve resource sharing,saving environmental protection and other purposes.Its main use process is the user using the smartphone to install the corresponding software,complete the registration process and pay a deposit,through scanning or NFC induction to unlock the vehicle for use,after reaching the destination of the vehicle returned to the designated location and lock the car,through the vehicle itself installed GPS and communication modules to automate the costing,settlement,Finally,the mobile terminal,that is,the payment settlement on the smartphone,is carried out by means of electronic payment.At present,the research on the profit model of shared travel enterprises is not much and relatively single,and most of the research stays on the description of the concept of profit model or the simple analysis of enterprise profit channels,and there is seldom a comprehensive analysis of the profit model of enterprises from the component factors of profit model.Based on the current research results in this field,this paper will explore and analyze the profit model of motorcycle cycling company,make a deeper study of the components of its profit model,combine its influencing factors to study the enterprise profit model,find out the existing problems of its profit model and put forward some suggestions.As the first successful shared travel enterprise in China,the research based on its current profit model will provide reference and reference value for other shared travel enterprises,and then promote the development of the whole industry.The main research content of this paper can be roughly divided into four parts.The introduction part mainly includes the research purpose,the significance,the method and so on information.Related theoretical part,mainly studies the meaning of profit model,common profit model types and other basic content,as well as the general situation can be taken to optimize the profit model of several types of measures.The related part of the profitability analysis of the motorcycle cycle mainly studies the profit model problems caused by its own particularity and industry characteristics,such as high operation and maintenance cost,falling into homogenous competition,insufficient cooperation at the policy level,etc.The last part focuses on the possible profit patterns of the company and the case studies of improvement measures.By combining the specific situation and financial situation of the enterprise,this paper tries to put forward several improvement measures which are highly feasible by means of summing up and summarizing.Specific improvement measures include reducing operating and maintenance costs,opening up the market to increase demand,expanding profit channels,and strengthening cooperation between business and enterprise four major aspects.It corresponds to the existing problems of the profitability of the company found through the current data analysis and evaluation,such as high operating costs,limited to interbank price wars,single profit channels,lack of cooperation between business and enterprise.The improved and controlled improvement measures,which are highly attuned to the problem,can help the company to improve the problems existing in the current profit model from a practical point of view.The improvement measures proposed as the final research results of this paper fully combine the risks and defects existing in the actual operation and management of the company,and have practical significance and maneuverability.In the process of carrying out the subject research,a large number of relevant theories are referred to and combined,so the proposed improvement measures are the concrete embodiment of the theoretical level to guide the profitability of the actual enterprises,and have certain academic value.The emergence of the new economic model of sharing economy has changed people's consumption mode,produced new social and economic benefits,and established a new credit economy and interpersonal relationship.Shared bikes have pioneered a pattern that marks the advent of a new way of traveling.Shared cycling reflects the characteristics of the Internet era,that ownership is no longer the most important,the most important is the right to use,which is highly compatible with the development of the economic situation and consumer demand.Because of the late start and short development time,there are still various problems in sharing bicycles so far.As one of the best,although there is still a certain gap between mature Internet enterprises for Mobike company,but its turnover and profit level is still growing rapidly,enterprises in the future still have a greater space for development.The improvement measures proposed by the Institute can help the company to seize market share as early as possible and ultimately improve profitability and profit level,help enterprises to form the advantages of resources and channels,develop into a mature and successful new Internet enterprise,and further create value for consumers and economic markets.