Analysis On The Diversity Development Strategy Of HC Property Company

Having experienced over 30 years of development,Chinese property management industry is now faced with a range of problems,such as drastically increasing rigid cost,narrowing benefit margin,low management quality,and limited service patterns.China's property industry is in growth stage of the industry life cycle,with the deepening of national policy and the maturity of "Internet +" technology,providing a good condition for the diversified development of realty industry.The large property companies have already begun to diversify layout,through the application of new technology,fully tap the effective demand of customers,extending more diversified value-added services.This paper selected the HC property company as the research sample.By adopting the case study method,literature research,comparative research,and through the qualitative research of Five Forces Model analysis and the value chain analysis,then through the quantitative analysis of SPACE matrix,the statistic results show that the HC property company is in a competitive strategic position.This paper argues that taking the enterprise core resources and capabilities as the foundation,by controlling the degree of diversity while carrying out related diversification and unrelated diversification business at the same time,the business performance can be improved and enhanced to maximum.The analysis of the strategic environment of HC property company shows that the company has a high standard of service quality as essential advantage and has basis for diversification strategy.A diversity scheme of “the core business + the related diversified business + the unrelated diversified business” is then carried out and put forward the strategy implementation and safeguard measures for HC company.Through this paper research,the diversification strategy planning principles of HC property company is clarified by carrying out strategic analysis,policy guidance,economic theory,industry selection and the perspective of enterprise difficulties.This is pivotal for the company diversified business planning and strategic goals.Through the analysis of HC property company on diversified development strategy,this article advocates that the diversification strategy is the ideal choice for property companies,not only conducive to the healthy growth of this industry,but also can satisfy people's increasingly diversified market demands,which has positive significance for the construction of socialist harmonious society.