Research On The Travel Decision Influencing Factors Of China Residents To Thailand

Thesis objectives were to study the factors influencing Chinese tourists' decision making behavior on traveling Thailand in China area.The study consisted of a study of the relation between Thailand's traveling motivation and Chinese tourists' decision making behavior,the relation of Thailand's traveling product attitude and Chinese tourists' decision making behavior,and the relation of Chinese tourists' feeling to Thailand and Chinese tourists' decision making behavior of in China area.Thesis uses the questionnaire survey method to study and collect relevant data for Chinese tourists who have traveled in Thailand at least one time,and then uses SPSS for data analysis.Then get the influencing factors of Chinese tourists' decision-making behavior in Thailand.The results show that the gender of tourists has no significant effect on the decision-making behavior,however,the age,education,after-tax income level,the times of travel abroad,the degree of understanding of Thailand and other aspects of decision-making behavior have a significant impact.Through the questionnaire survey,the thesis also studies the Chinese tourists' satisfied aspects and the dissatisfied aspects when traveling in Thailand,breaking the limitation of the domestic research which are all focus on the tourist satisfaction survey.The author studies the fundamental understanding of the real needs of tourists,and put forward the corresponding suggestions and countermeasures.Aiming at making some advice to the tourism industry in Thailand,so as to promote its long-term development in Thailand.