Study On The Influential Factors Of Chinese Tourists Decision Making Behavior To Thailand

The research objectives were to study the factors influencing Chinese tourists' decision making behavior on traveling Thailand in Tianjin area.The study consisted of a study of the relation between Thailand's traveling movitation and Chinese tourists' decision making behavior,the relation of Thailand's traveling product attitude and Chinese tourists' decision making behavior,and the relation of Chinese tourists' belief and feeling to Thailand and Chinese tourists' decision making behavior of in Tianjin area.The sample groups used in this study was 400 Chinese tourists who at least once travelled to Thailand.Questionnaires used to collect information and data were evaluated using the SPSS program.Statistical analyses used in this study included percentage,means,standard deviations,Independent Sample t-test,One Way Analysis of Variance or ANOVA,pair differences analyzed by least significant difference method and Pearson Product Moment Correlation Coefficient.Throughout this analysis,it will let us to understand the factors that affect the Chinese tourists' decision making behavior on traveling Thailand in Tianjin area.Also,it will let us to perceive the strengths and problems in attracting Chinese tourists.At the same time,this analysis will also help to promote the direction of tourism development in the future and to determine the relavant countermeasures to enhance the Chinese tourists to travel more to Thailand.