Research On Marketing Strategy Of Purified Water Of Nongfu Shanquan Company

With the rapid development of social economy,China's basic national income continues to improve,the level of consumption of residents is also growing,people's lives have undergone tremendous changes,with the continuous improvement of the quality of life,the pure water market is also booming.For China's pure water production enterprises,China's pure water market is facing a good opportunity for rapid development,the product industry has broad market prospects.Therefore,domestic pure water manufacturing and marketing enterprises should seize the current food industry development and residents'food consumption double good opportunities for rapid development.Of course,opportunities and challenges coexist.Many enterprises are scrambling to produce pure water.Competitive pressure between enterprises is increasing.In this ever-changing environment,how to make use of the enterprise's own advantages so that enterprises in this ever-changing consumer market environment can deeply understand the use of their own advantages,make decisions and choose a marketing strategy with perfect and matching degree and high executability,and then strengthen brand building and improve.Competitiveness in the market,to seize more market share is the top priority.In this paper,the farmer mountain spring pure water,which occupies an important position in China's pure water market,is taken as the research object.Firstly,on the basis of marketing theory,the research methods and technical routes involved in this paper are analyzed and planned on the basis of reviewing the research status at home and abroad as well as the related marketing strategy theories such as 4PS theory,Porter's Five Forces Model and STP theory.Then,combined with the basic situation related to marketing strategy and the marketing status of pure water of Nongfu Shanquan Group,the problems in current marketing strategy are analyzed.Using PEST analysis,Porter's Five Forces Model and SWOT analysis,the marketing environment of Nongfu Shanquan Company is deeply explored.Finally,according to the actual characteristics and future development goals of enterprises,grasp the market dynamics,formulate the most reasonable marketing strategies from four aspects of products,prices,channels and promotions,and design supporting safeguard measures from three aspects of system,personnel and funds to maximize the interests of enterprises.Through the analysis of the current marketing strategy,macro environment and micro environment of pure water from farmer mountain springs,the corresponding marketing strategy is formulated.Farmer Shanquan Group should seize the opportunities in the consumer market,closely link its own development with the social environment,strengthen brand building while ensuring product health and quality,and use product advantages and brand advantages to cope with competition and challenges in the industry.It also provides some reference suggestions for strengthening and improving the marketing work of purified water industry in China.