Research On Marketing Management Of Shandong Food

Shandong is an important production base of agricultural products.The agricultural products market in Shandong has great potential and also faces many opportunities.Under the influence of economic,social and cultural diversity,public demand is also more diverse.With the promotion of consumer brand awareness,many consumers are more inclined to brand food consumption.In addition,people on the consumption of agricultural products from the traditional transition from quantity to quality,at the same time,people pay more attention to nutrition,environmental protection and ecological concept in the process of consumption,it also provides a great space for the development of green organic agricultural products.In the process of the development of Shandong food market,green organic products are an important development direction,as well as one of the areas where food competition is more intense.Some emerging brands are beginning to emerge."Kay like" food brand has received widespread attention and attention,has entered the RT mart,Ginza shopping plaza,unified Ginza,Roca and other large shopping malls,formed a relatively wide range of customers.In recent years,like the fierce market competition,the original marketing mode and marketing strategy have exposed more problems,and need to optimize and develop accordingly.In the research process of the selected topic,the paper takes the introduction of Kay like food company as the main research breakthrough point,and analyzes the present situation and problems of Kay like food company.In the marketing environment analysis,firstly,using PEST analysis method,the political environment,economic environment,natural environment,science and technology environment on the analysis of the food company like Kay,that the future of the market in Shandong has a great opportunity and challenge;then the competition environment analysis,and the introduction of SWOT analysis method to analyze and summarizes the advantages,disadvantages,opportunities and threats.In the analysis process,the paper found that the company's sales channels,R & D team building and promotional tools and other aspects of the deficiencies.In order to make up for the defects of the marketing strategy,the paper analyzes the company facing the market environment,put forward to improve the packaging,increase product promotion efforts such as marketing strategy suggestions to help improve the market competitiveness of enterprises.